There are two frames for solving the energy crisis.  One says we need everything, because this is a crisis and people/markets need energy.  The other says an era is over and we can now rethink our relationship to power, shifting away from all harmful sources.

Republicans want energy to become the new hot button issue, replacing ’security’ as the defining way that reds beat out blues across the board. “Democrats?  They can’t protect our ports… Democrats?  They can’t lower gas prices…” See recent remarks by National Republican Senatorial Committee chair John Ensign today; “We are having a dramatic drawdown on our economy, and because of that it is critical that we solve the energy problem,” Ensign said. “Republicans are on the right side of this issue and Democrats are on the wrong side,” when it comes to opening up domestic energy supplies.

Its clear which side the money’s on.  Fossil energy companies are established and fat with profit, while our would-be clean energy tycoons are either lonely or in start up mode.

Ensign went on to describe the “all of the above” approach, saying, “We are for alternative, clean, green conservation, but we’re also for drilling…and most Republicans are for exploring up in Alaska as well.”

How do we argue against such an indiscriminate energy plan?  They want the same things we want (and then some bad stuff too…)  First, we need to point out the obvious: efficiency is a much shorter and easier path to lowering prices and lowering emissions than drilling.  Second, we need to link justice and opportunity to switching to a clean energy economy.  Third, we must consistently point to real examples here in America of families and communities that have switched to a clean energy lifestyle comfortably, affordably and conveniently.

Of course this means not falling into the traps of talking about come coal being clean and other coal being dirty or other coined phrases.  And it means framing the choices we want people to make as opportunities rather than guilt-motivated compromises.

I’m worried we’re behind the ball a little.  The nation’s focus has shifted rapidly towards the price at the pump, and so much of our general messaging is still focused on wind and solar.  We’re talking about the polar ice caps when inner-city areas continue to be wracked with asthma.  And far too many people don’t know that big labor and big green are fighting on the same side.

Are we prepared to meet people where they’re at when we talk about Power Vote?  Are we using the public’s concerns to bring new members into our coalition?  And have we educated ourselves about the ins and outs of oil, energy, efficiency and policy?